Marketing
Our strategy is multifaceted and non-traditional. We’re not planning on being at the neighborhood c-store, nor are we opening company stores. Instead, we identify existing locations that already have people traffic.
One non-traditional target market is schools - where children can develop an early preference for our brands. 
With new government mandates about school meals offering a minimum daily requirement of fruit, our juice products qualify to meet the fruit requirement - and qualify cash-strapped school districts for the federal assisted School Lunch Program. What’s more, our products sell themselves with kids - wow, which do you think a kid would choose - a bowl of fruit or a frosty Tropical Flurry or Ice Age juice drink?
And there are many other non-traditional target markets where Tropical Flurry brands are already being sold, such as: Ball parks, Bingo parlors, Bowling complexes, Sandwich shops, Health clubs, Hospitals, Hotels, Office Buildings, Restaurants, Skating rinks, Country clubs, Tennis clubs and many others.
Tropical Flurry brands are going to be “within arm’s reach” of consumers everyday.
